Where to Play
Definition
The clear definition of where your organisation chooses to compete. This includes the specific markets, customer groups, categories, geographies, and contexts you will focus on, and just as importantly, where you will not compete.
Why it matters
Strategy requires trade offs. Without defined boundaries, effort spreads thin and resources are wasted. Clear choices concentrate investment where you have a realistic opportunity to win.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can contribute via /admin (Phase 5+).
The framework
This section is being drafted by the maintainers. Editors with content for "The framework" can contribute via /admin (Phase 5+).
Inputs & outputs
This section is being drafted by the maintainers. Editors with content for "Inputs & outputs" can contribute via /admin (Phase 5+).
Examples
This section is being drafted by the maintainers. Editors with content for "Examples" can contribute via /admin (Phase 5+).
Common pitfalls
This section is being drafted by the maintainers. Editors with content for "Common pitfalls" can contribute via /admin (Phase 5+).
Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can contribute via /admin (Phase 5+).