Brand Expression

🦴Brand Expression — The Skeleton

Determine where and how your brand(s) are expressed across touchpoints

Concepts

• Platform Idea (Also known as the Big Idea)
• Messaging Framework (Also known as a Messaging Architecture, Message House, or Messaging Hierarchy)
• Channel Map (PESO)
• Creative Principles
• Verbal Identity
• Visual Identity
• Digital & Experience Design
• Physical & Spatial Design
• Design Guidelines & Systems
• Brand Codes & Distinctive Assets
• Internal Comms & Briefing