Customer Funnel / Loop
Definition
A simple model that maps how people move from first awareness through consideration and purchase into an ongoing relationship. Commonly referred to as a funnel, more modern models recognise that customer relationships do not end at purchase and are better illustrated as a loop. It breaks progression into stages so your company can define clear objectives at each step.
Why it matters
Without a shared view of how customers progress, teams optimise isolated moments instead of the whole system. A clear funnel or loop aligns product, pricing, distribution, and promotion around the same progression, reducing wasted effort and conflicting objectives.
How it connects
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The framework
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Inputs & outputs
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Examples
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Common pitfalls
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Further reading
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